Many small business leaders are thinking about digital transformation—that is, the use of technology to digitize and streamline processes, then applying insights gained to increase competitiveness. Digital transformation has business leaders’ attention because of its potential benefits, which include the capacity to improve speed to market, increase innovation and enhance the customer experience.
An SMB Group study of small- and medium-sized firms reflects this growing awareness. More than 80% of respondents agree that technological change is reshaping their industries, workplace and culture. Notably, however, just 19% believe their digital business strategy is well-defined. In other words, leaders realize their industries are changing, and so must they. They’re just not sure how to plan or visualize the path forward.
If you’re considering how to accelerate your digital transformation, don’t overlook these three key steps:
Consult with a trusted IT expert. An IT managed services provider has both the business acumen and technical knowledge to help you identify your strategic goals and translate them into actionable technology objectives.
Evaluate your industry for changes, trends and competitor activity. Pinpoint specific business challenges that you may be able to address or improve through process improvements.
Isolate one or two key areas offering the greatest returns, such as delivering a better customer experience. As many as 70% of consumers say customer experience is a major driver in their purchase decisions.
Even though you may be a small business, you can’t leave digital transformation just to the big enterprises of the world. Get in touch if you’d like our help with accelerating your digital transformation.