the imperative to keep pace with technological change, business leaders in
droves have begun implementing digital transformation (DX) initiatives. A
recent IDC report predicts that
DX spending will exceed $1.5 trillion by year’s end, up 42 percent from just
two years ago. Nearly all leaders polled by SAP call DX a ‘core business goal,’
and of those who have implemented solutions,
70 percent report increases in business value and/or customer satisfaction. Of
course, wins with any new program require overcoming obstacles–including ‘human
barriers’– resistive behaviors, like these called out by analysts on
1) Inertia, or peoples’ natural tendency to
avoid change and cling to the status quo. To overcome this, “Leaders must
clearly articulate the reasons for change, and paint an aspirational view of
the [digitally transformed] future.”
Doubt. Many people intellectually understand the need for their company to
grow and remain competitive. But emotionally, they don’t believe their firm is
capable of achieving meaningful change. Tainted by previously failed
initiatives (perhaps foisted on them by visionless gung-ho leaders), doubters
see the ‘DX experiment’ as doomed, hoping it, too, will blow over quickly.
Every company has them–cynics who distrust change and anyone who champions it.
When problems arise and strategic adjustments must be made, cynics eagerly
point out flaws in planning, execution or leadership. If any of this sounds familiar, call
TeamLogic IT for team training and education ideas.