Recognizing the imperative to keep pace with technological change, business leaders in droves have begun implementing digital transformation (DX) initiatives. A recent IDC report predicts that
DX spending will exceed $1.5 trillion by year’s end, up 42 percent from just two years ago. Nearly all leaders polled by SAP call DX a ‘core business goal,’ and of those who have implemented solutions,
70 percent report increases in business value and/or customer satisfaction. Of course, wins with any new program require overcoming obstacles–including ‘human barriers’– resistive behaviors, like these called out by analysts on Forbes.com.
1) Inertia, or peoples’ natural tendency to avoid change and cling to the status quo. To overcome this, “Leaders must clearly articulate the reasons for change, and paint an aspirational view of the [digitally transformed] future.”
2) Doubt. Many people intellectually understand the need for their company to grow and remain competitive. But emotionally, they don’t believe their firm is capable of achieving meaningful change. Tainted by previously failed initiatives (perhaps foisted on them by visionless gung-ho leaders), doubters see the ‘DX experiment’ as doomed, hoping it, too, will blow over quickly.
Every company has them–cynics who distrust change and anyone who champions it. When problems arise and strategic adjustments must be made, cynics eagerly point out flaws in planning, execution or leadership. If any of this sounds familiar, call TeamLogic IT for team training and education ideas.