Entrepreneur Finds Fit With IT Franchise

11/19/2019

Green Bay, WI

Todd Dehn, owner of TeamLogic IT in Green Bay, says he is an entrepreneur by spirit.

"I’ve had a lot of other businesses in the past, and when this opportunity came across my desk, I thought that it made sense in the short and long term," he said. "It is the type of business that is needed in good times and bad." After reviewing information on TeamLogic IT, a franchise, he decided to purchase it in 2015. He says that it is a business that allows companies to outsource much of their IT function resulting in savings in staff costs while providing services that are above and beyond those of most in-house IT departments.

In just four years, Dehn believes he made the right choice. He has a staff of six people locally, but with the support of the franchise, there are hundreds of support staff available to assist. As owner, his roles are diverse. "I am the president of the company and see to the day-to-day operations, build relationships and foster new clients," Dehn said.

Acquiring clients comes easy because he believes in the services provided. 

"The common need for businesses is related to technology pain, and we are the ibuprofen for this," Dehn said. "We protect our clients’ businesses and help them achieve more money to their bottom line."

The process starts with an initial meeting to get to know the organization, inventory and current technology. The review includes an assessment of what is in place and if it meets current needs and objectives.

"In essence, it’s like having a virtual chief information officer to help strategize along with your executive staff," he said.

The specialties are broad and include computer repair, network and security assessment, network administrator, disaster recovery, networking, antivirus, anti-malware, cloud, virtual environment, hardware and software, data security, email management and many others.

The range of specialties is made possible because of the support and skills offered by the franchise and his staff.

Dehn says he has been impressed with the franchise model and the support provided. He recommends that other entrepreneurs consider one before starting a business.

"Franchises offer the independence of small business ownership supported by the benefits of a big business network," Dehn said. "There are proven systems in places that have been vetted and proven over time and they have a higher rate of success than startup businesses. They often have an established reputation and image, proven management and work practices, access to national advertising, and ongoing support."

That doesn’t mean that Dehn has been able to settle into an easy workday. He estimates that he puts in 70 to 80 hours each week, and attributes his time in the Air Force for helping him develop a strong work ethic.

"Not only that, but I also credit my parents with giving me the total belief that you never quit, you just continue to move forward. In time, things that seemed like a hardship were actually learning experiences," he said.

Experience has taught him many lessons, and he knows that trying to do too much can result in losing balance in life. So, he practices what he preaches and outsources certain functions. Although he understands balance sheets, profit and loss statements, and other financial matters, he works with Prosperity Bookkeeping to keep that part of the business on track. He has found that his time is better spent on management and marketing functions.

"I have a full-blown marketing campaign," he said. "It includes many facets — vehicle wraps, networking groups, telemarketing, email drip campaigns, trade shows and events, conferences, marketing materials, internet and social media. We do it all."

Networking, he says, has been one of the most successful aspects. It gives a business the ability to make connections that they wouldn’t otherwise have. And, as he makes those connections and adds clients, positive word of mouth has propelled the business forward.

"I have written a business plan for every business I’ve had in the last five years, and continue to update it. It is my road map to keep me on track and on target to where I want to go," Dehn said. "And that includes seeing the business increase by 50% next year, and within five years, adding seven engineers."

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